Event sponsorship in China
نویسندگان
چکیده
منابع مشابه
Event sponsorship and ambush marketing: Lessons from the Beijing Olympics
Sponsorship is bigbusiness.Major international sporting events–—such as the Summer and Winter Olympic Games,and theWorldSoccerCup–—commandsponsor fees running into the hundreds of millions of dollars, via which each global sponsor acquires marketing rights to the all-inclusive use of the event, its images, and logos. Worldwide sponsorship generated $663 million in revenue for the 2001—2004 Salt...
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this research is about the political economy of china in central asia. in this research the political & economic interactions affected on chinas political economy in central asia are examined. chinas goal of presence in central asia including political-security, economic and energy goals is described in one part. in another part, the trade relations between china and central asian countries ar...
15 صفحه اولConference Sponsorship
Cosponsors Artificial Intelligence Journal Ministerio de Ciencia e Innovación National Science Foundation (NSF) Universitat de Barcelona Knowtion TCA Software Solutions Yahoo! Labs Agència de Gestió d’Ajuts Universitaris i de Recerca (AGUAR) Agreement Technologies Project Alear Project Google NICTA Institute for Computational Sustainability (ICS) iSOCO ECCAI ESADE Business School IBM Research M...
متن کاملSponsorship ambushing in sport
Ambushing occurs when a company that has no formal rights as an official sponsor, associates its own brand with a sport event with the intention of communicating the false impression that it is a sponsor. The article identifies and discusses seven potential ambush opportunities. The extent to which ambushing is effective is reviewed. Official sponsors receive little legal protection from ambush...
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ژورنال
عنوان ژورنال: Corporate Communications: An International Journal
سال: 2002
ISSN: 1356-3289
DOI: 10.1108/13563280210426179